Today I was watching a program about a lobster fishing group out of Maine. This group of 7 fisherman were very successful and were commenting how they weren’t feeling any type of “recession” whatsoever.
Was their type of work “recession” free?
Was it their product?
Was it the amount of endless lobsters they caught?
The answer to all those questions is NO.
You see these guy went the extra mile with their customers. When the product gets delivered to the customers not only do they get their lobsters but also some clams, mussels, steamers things they did not order nor expect.
Above that, they also received a small booklet in their package letting them know exactly where their lobster was caught and by which fisherman. Inside the booklet was a picture of the fisherman along with a bio on that specific fisherman.
The group also has a blog where the customer can send emails and see additional pictures of their fisherman of choice.
Are you still asking yourself, what is it that makes them successful? The answer is they build a relationship with their customers. They are there for their customers every step of the way.
This is what you must do with your business. You must build a relationship with your customers, colleagues, prospects etc. Send them emails that will add value to their lives and business. Answer their questions, be assessable to them in their times of need.
The minute you start adding value to your prospects lives by building a relationship with them and letting them know that you are a real person who cares about them and their success with their business is the minute you will see a shift in your business.
Your business will go from a place of scarcity to a place of abundance. Prospects will begin to ask you what business you belong to
and will start becoming partners in your business.
So you see , it is very important to build a relationship with your list as the fisherman do with their customers.
Make sure you do something everyday to either add value or assist your prospect everyday and your business will be handsomely rewarded.
Yours in Success,
Jesus Leon
Internet Coach and Mentor