The Treadmill
Website Redesign
Details.
Client: The Treadmill Status: Online
Role: Web Designer Link: The Treadmill
Duration: 12 weeks Tools: Adobe XD & Photoshop
Overview.
The Treadmill is the only locally owned and operated running store on the Monterey Peninsula. The Treadmill needed an updated website that focused on their current customers and new ones. I wanted to design something that brought the same experience of welcoming and sense of community that The Treadmill has in stores to their online website.
Original Website.
Problems.
Current website is a bit outdated, and has a lot of content and can use some organization
Needs more branding to represent who they are and how they reach out to the community
Usability needed to be improved in order to attract more users
SEOs needed to bed added/updated to attract more online users
Solutions.
Improve the UI - the user should be able to use the website with ease
Incorporate Branding - The website should be familiar to customers and feel like what The Treadmill represents
Research competitors, trends and focus on website analytics
Methodology
Identify the Scope
Determine what the clients goals are and who their users are
Visual Design
4. Mockups, and wireframes
Research
2. Identify their competitors and complete surveys to find out what users think about the current website
Implement
5. High fidelity prototypes, and add design into CMS
Organize Content
3. Completed a site to determine organization and navigation, I created a sitemap for client for approval
Testing
6. User Testing and launch
Site Map.
To determine organization and navigation, I first created a sitemap
